The World Health Organisation estimates that every year road crashes claim 1.25 million lives and injure 50 million people worldwide. Most road crashes occur in developing countries where road transport is one of the leading causes of death.
In recognition of this global crisis the United Nations declared 2011-2020 the Decade of Action for Road Safety. The United Nations urged all stakeholders, including business leaders, to support the implementation of the decade.
In January 2010 the TOTAL Group and the World Bank entered into a partnership known as the Africa Road Safety Corridors Initiative to use their combined knowledge and experience to reduce road crashes on Africa’s major trade and transit corridors. This initiative is rooted in the belief that road crashes are largely preventable and road safety is a shared responsibility. A Public Benefit Organisation known as Safe Way Right Way (SWRW) was established to drive the initiative, recruit private sector partners and achieve partnership goals.